Message from the Chair
March 27, 2015
As a fundraiser, a large part of our job is to tell the story to our donors and our partners in a way that moves them to action. Whether it’s an article on your newest project with kids or the grand opening of a new facility, you want to stay connected with your supporters so they can see the impact of their gifts and feel connected with your organization.
It’s your responsibility and it’s crucial in the cultivation of your donors and to the people you serve.
Most of us use some combination of email and printed materials to reach our people based on our demographics and donor preferences.
We all understand electronic newsletters are less expensive than a full color, 6 page printed piece, but not if you have emails for only half of your supporters. Likewise if your newsletter is oversized, clunky and wordy, no one will read it. So where is the magic middle?
How can you best reach your “peeps?”
Hopefully our April 8 program will provide some insight to help you decide what’s right for your organization and help you best reach the people you serve and those who support you. I look forward to seeing you there.
President, Cape Fear Region Chapter AFP
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